From Humble Beginnings to Regional Success

Founded in 1987 by Mr. Choopong Choopojcharoen, Bar B Q Plaza opened its first branch at Central Plaza Ladprao, Thailand, introducing a self-cooking Mongolian-Japanese barbecue experience—often mistaken for Thai barbecue. Its interactive grilling concept, rich flavors, and premium selection of meats and vegetables quickly won over locals, transforming it into a beloved dining destination.

The restaurant’s signature soups, sauces, and marinated meats formed a harmonious fusion of flavors, enhanced with a touch of spiciness to suit Thai taste buds. This winning combination laid the foundation for its rapid growth.

With increasing popularity, Bar B Q Plaza expanded across Thailand, establishing branches in newly developed malls. Soon, its success extended beyond national borders, reaching neighboring countries eager for a taste of its distinctive grilling experience.

In 2005, the brand entered Malaysia through a strategic joint venture with W.A Food Holdings Sdn. Bhd., bringing its unique barbecue culture to Malaysian diners. The first Malaysian outlet at 1Utama Shopping Centre received overwhelming support, fueling rapid expansion into major malls such as Sunway Pyramid. Before long, Bar B Q Plaza had cemented its presence across Kuala Lumpur and the Klang Valley region, solidifying its reputation as a regional barbecue leader.

Curious to see what the craze is about?

Find us at https://barbq-plaza.com/home/find-us/ to book your nearest Bar BQ Plaza outlet today for a truly unique grilling-dining experience.

从谦逊起步到区域成功

Bar B Q Plaza 由 Choopong Choopojcharoen 先生 于 1987 年创立，在 泰国 Central Plaza Ladprao 开设首家分店，推出独特的 自助蒙古-日本烧烤体验——常被误认为是泰式烧烤。其 互动式烧烤概念、丰富的风味 以及 优质肉类和蔬菜的精选搭配 迅速吸引了本地顾客，使其成为备受喜爱的餐饮品牌。

餐厅的 招牌汤底、秘制酱料和腌制肉类 形成了完美融合的风味，并特别加入 微辣元素，迎合泰国食客的口味偏好。这一成功组合为品牌的快速成长奠定了基础。

随着人气飙升，Bar B Q Plaza 在泰国各地不断扩展，在新建商场设立分店。不久，其成功模式也突破国界，吸引邻国纷纷引入这一 独特的烧烤体验。

2005 年，品牌正式进入 马来西亚，通过与 W.A Food Holdings Sdn. Bhd. 的战略合资合作，将其 独特的烧烤文化带入马来西亚市场。马来西亚首家分店位于 1Utama Shopping Centre，广受欢迎，推动品牌迅速扩展至 Sunway Pyramid 等主要商场。很快，Bar B Q Plaza 在 吉隆坡及巴生谷地区 站稳脚跟，巩固其作为 区域烧烤行业领导者 的地位。

想亲身体验这股热潮吗？

立即访问 https://barbq-plaza.com/home/find-us/，预订您最近的 Bar B Q Plaza 门店，享受 独特的烧烤美食体验！